Shopper Marketing Bifold Insert

This omni-channel shopper marketing piece was designed to help brands and retailers better understand the motivations behind online grocery purchases. By segmenting digital shoppers into five purpose-driven personas—Inform Me, Motivate Me, Include Me, Entertain Me, and Intrigue Me—this insight-driven bifold translates complex data into an easy-to-navigate format. Visual infographics, shopper quotes, and categorical purchasing trends bring each persona to life while reinforcing the value of intent-based messaging in e-commerce.